SEO or Search Engine Optimization is the technique used to enhance your website ranking or increasing the number of times your website is present in the search result of Google. The ultimate aim of SEO is to increase the number of qualified traffic to your page. The famous methods used in SEO are organic SEO and non organic SEO. First let us see what is organic SEO?
Organic SEO normally requires more time to process and to provide you with long term results. The methods used in organic SEO process are meta-tag description, link building, content writing and keyword enhancement. Blogging is the organic method type that improves your organic SEO rank.
The benefits of organic SEO are as follows. It cost you less when compared to non-organic SEO and also offers you desired results in the long run. It attracts 80% of potential traffic in this method. The downside in this method is that you need to wait for a long time to get the desired effect. The process used in this method is a difficult one and only a SEO expert can use these methods. You cannot predict the outcome of this method in the creation process.
Non-organic SEO are otherwise called as Artificial SEO and you can see results instantly where your website rank increases in a short span of time but the result of these methods are not as much effective as expected and it will not give you any long-term benefit. The techniques used in non-organic SEO method are Pay-per-click advertising, paid advertising and paid affiliate marketing.
Some of the merits and disadvantages of non-organic SEO methods are as follows. It is very fast and targets your intended customers and is the best option for brand awareness. It is very expensive and you need to continuously work on this to retain the desired result. If you stop the non-organic methods for your website, your website rank gets decreased.