Trading online has become a way of life and has been termed e-commerce as it is made possible over the internet. Trading between businesses, business-trader, and business-customer are all made possible. There are various aspects that must be taken care of when trading online. E-commerce includes buying and selling, and electronic transfer of data and funds. All this must be done carefully. There are several platforms that make the task look easy. E-commerce platforms enable businesses with establishing their trades online and in promoting them. Magento ecommerce, Bigcommerce, Symphony, Volution and Bigcartel would be some of the most commonly used e-commerce platforms.
An e-commerce platform may be used by businesses of any range. E-commerce allows small businesses to let their presence be known worldwide. It has a wider scope as it reaches out across the world internationally. Ecommerce allows consumers to research their desired products online, compare prices and quality, read reviews from users all while sitting in the comfort of homes and offices. Wide usage of the internet enables businesses to reach out to a wide range of customers. With smartphones, mobile shopping now termed as mobile commerce or m-commerce also has seen a great increase in statistics.
E-commerce although similar to retail shops in business and goods sold differs greatly in function. It must allow prospective consumers to browse through catalogs and products with ease. It must also ensure privacy and protection of personal information that the customer provides. It needs to win the trust of the customer who can only virtually see the product but not touch it or explore it physically. Cash on delivery is one preferred mode of payment as it allows customers to keep their account details private. Another disadvantage of e-commerce is the waiting period for safe delivery of the goods.
Magento e-commerce is a platform that is suitable for start-up businesses as well as well established ones. It might be a little too expensive for start-up businesses but is worthwhile. Magento offers free demo and has various schemes to suit the business scale. The community scheme allows small businesses to begin free. It also allows customization of the page with a wide range of images to choose from. The platform allows for search engine optimization in connection with Google content API and sitemaps. When a product is published on the site it suggests the most suitable content to be provided and hence saves the time of the business in searching for suitable content to make it easier to be found.
Apart from search engine optimization of content, Magento also offers site management, catalogue management and browsing, product browsing, payment and shipping, customer service and order management. It helps keep a check on stock availability and items bought and sold. Another advantage is the provision of coupon codes and newsletter management. It also enables delivery of goods to other addresses. Magento e-commerce is known to be on the expensive side but then for the services and maintenance offered, it is worth the expense. It can be used best by those familiar with e-commerce strategies and moderate to big businesses.