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Monthly Archives: July 2016

How To Maintain Focus In Long Term SEO Programs

blog-2It becomes tough for even the most experienced and skilled personnel to maintain and enhance their focus in case SEO programs continue for a very long time. The team leaders and other key players must make sure that their team is motivated and performs a top notch task. This will be not only for the sake of their client but also for themselves as a collection of quality personnel. There are various reasons because of which the team members might start losing focus. The tediousness associated with doing one particular job for one particular client for such a long time is one of those factors.


Any set of individuals who work together should work not only for themselves but also for the other members of the team. In case this does not happen it is highly probable that the overall team effort will not be as much as required and desired. This will quite obviously lead to a definite lack in quality of the outcome and the end result of the team effort. Such a situation will not be appreciated by anyone especially the clients. You must always keep in mind the fact that it is your clients that pay you the fee. Hence, keeping them happy is the most important facet of the overall scheme of things.


There are various ways and means to keep your team motivated and focused on the task at hand. The first and foremost of these ways is to make sure that the tediousness factor responsible for the loss of focus is removed to as high a degree as possible. So, please make sure that you try and find out ways and means to make sure that all or most of the team members are motivated. This motivation can be created using various things such as the creation of a certain bonus to the most efficient employee. Depending on your specific situation you will be able to think of the most appropriate ways and means to achieve it.


If you are a Toronto based marketing company then it is highly probable that you will be facing stiff competition from the other companies. Motivating your employees in such a situation is of great essence and value and hence it must be done. Appreciation of your team members when they show improvement is another way to make sure that your team as a whole is happy and motivated. If a team member performs a job in a very efficient manner then you must make sure that he receives praise and appreciation from your side. Always keep in mind that motivated employees work way better than those who are not.


The salary and other perks that are given to the team members must also be taken into account. You must make sure that every employee is paid the amount of money which is optimum to the quality of work that he does. If a quality employee quits because of low pay then he would not only be hard to replace but also have an adverse effect on the team.

The Best E-Commerce Platform For Business

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Trading online has become a way of life and has been termed e-commerce as it is made possible over the internet. Trading between businesses, business-trader, and business-customer are all made possible. There are various aspects that must be taken care of when trading online. E-commerce includes buying and selling, and electronic transfer of data and funds. All this must be done carefully. There are several platforms that make the task look easy. E-commerce platforms enable businesses with establishing their trades online and in promoting them. Magento ecommerce, Bigcommerce, Symphony, Volution and Bigcartel would be some of the most commonly used e-commerce platforms.

An e-commerce platform may be used by businesses of any range. E-commerce allows small businesses to let their presence be known worldwide. It has a wider scope as it reaches out across the world internationally. Ecommerce allows consumers to research their desired products online, compare prices and quality, read reviews from users all while sitting in the comfort of homes and offices. Wide usage of the internet enables businesses to reach out to a wide range of customers. With smartphones, mobile shopping now termed as mobile commerce or m-commerce also has seen a great increase in statistics.

E-commerce although similar to retail shops in business and goods sold differs greatly in function. It must allow prospective consumers to browse through catalogs and products with ease. It must also ensure privacy and protection of personal information that the customer provides. It needs to win the trust of the customer who can only virtually see the product but not touch it or explore it physically. Cash on delivery is one preferred mode of payment as it allows customers to keep their account details private. Another disadvantage of e-commerce is the waiting period for safe delivery of the goods.

Magento e-commerce is a platform that is suitable for start-up businesses as well as well established ones. It might be a little too expensive for start-up businesses but is worthwhile. Magento offers free demo and has various schemes to suit the business scale. The community scheme allows small businesses to begin free. It also allows customization of the page with a wide range of images to choose from. The platform allows for search engine optimization in connection with Google content API and sitemaps. When a product is published on the site it suggests the most suitable content to be provided and hence saves the time of the business in searching for suitable content to make it easier to be found.

Apart from search engine optimization of content, Magento also offers site management, catalogue management and browsing, product browsing, payment and shipping, customer service and order management. It helps keep a check on stock availability and items bought and sold. Another advantage is the provision of coupon codes and newsletter management. It also enables delivery of goods to other addresses. Magento e-commerce is known to be on the expensive side but then for the services and maintenance offered, it is worth the expense. It can be used best by those familiar with e-commerce strategies and moderate to big businesses.